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Apps helping this ‘Covid Christmas’
With the holiday season fast approaching and a somewhat challenging Christmas just around the corner, there are a host of festive apps you can download to keep everyone entertained this year and keep...
View ArticleHow much does a mobile app cost?
It is near-enough impossible to give a definitive figure for building a mobile app as there are many different options to consider. This article will guide you through the required processes, give you...
View ArticleWhat is an app development company?
Pocket App and other app development companies are agencies that specialises in designing, testing and developing applications for a range of different platforms and devices. The teams will work on a...
View ArticleDoes an app have a Best Before Date?
The pace of change in mobile technologies continues at pace, with new operating system changes and handsets, do apps have a best before date or shelf life? Lets see… So will my app go out of date?...
View ArticleApps Are Not All About Selling – Internal Apps to Support Your Business
If you run a business, chances are you use apps to make sales. With 83% of the United Kingdom’s population owning a smartphone and spending an average of 148 minutes on it daily, apps are a clever and...
View ArticleDesign trends in 2022 -What we think you should look out for.
Mobile UI design trends are always changing every year with new technologies and new approaches on design. The growth of mobile applications has increased, with many designers keeping up with the...
View ArticleAn increase in the need for small business apps
Top Design Firms, a resource for finding creative agencies, has published that almost half (48%) of small businesses currently have mobile applications to connect with customers. There has been a...
View ArticleThe Importance of Inclusive Design
Designing inclusively is an important and effective approach that we use to improve experiences for users of any background, identity, or experience. Within the tech industry, a growing number of UX...
View Article5 Important Features That Make a User-Friendly App
We live in a world where a digital presence is essential, it has become a non-negotiable part of the digital world we are in. The shift into a digital space has created a new importance for mobile...
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The Best Privacy Apps for Android Users
There are already many native Android settings and built-in software that protects Android devices from certain malware and security threats. There are, however, some additional third-party apps that...
View ArticleWhats right for you React Native or Native
Android and iOS have their own coding languages, and native app development refers to creating an app that will run only on the target platform. The latest statistics* show a perfect 50/50 split...
View ArticleThe shift towards first-party data and the cookie-less future
Collecting first-party data is a big priority for most major brands nowadays, and it’s not just us at Pocket App saying it. Kantar and Google just published a study in which 155 retailers explain why...
View ArticleImportance of mobile apps for small business in 2023 & beyond
Mobile apps have become an integral part of our daily lives, with many of us relying on them for everything from communication and socialisation to banking and shopping. But while the benefits of...
View ArticleThe rise of ChatGPT apps and the failings of the stores’ moderation process
The recent flood of fake ChatGPT apps on the Google Play and App Store has highlighted the failures in the stores’ moderation processes. ChatGPT, a natural language processing tool created by OpenAI,...
View ArticleWhy user experience is so important for retail apps?
In today’s digital age, customers have come to expect seamless and convenient experiences when using apps and mobile websites. However, a recent study has found that a poor user experience can have a...
View ArticleWho’s at fault when AI makes a mistake?
Artificial intelligence (AI) is becoming increasingly prevalent in businesses, with applications ranging from automating mundane tasks to making important decisions. However, as the use of AI grows,...
View ArticleAccessibility in apps is a must – both morally & legally
Accessibility in mobile app design is crucial for ensuring that everyone, regardless of ability, can use and benefit from the app. It is not only a moral responsibility but also a legal requirement...
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The challenge of user retention
User retention is one of the biggest challenges for app developers. Apps Flyer recently published a report stating that half of Android apps are uninstalled within 30 days of download in 2022. And...
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The importance of maintaining apps
At Pocket App, we always tell our clients that getting an app in the stores is only the beginning of the journey. In a fast-changing mobile landscape, keeping an app alive and going is not an easy...
View ArticleApp Store Listing Optimisation: a simple way to get more app downloads
If you think that SEO (Search engine optimisation) for websites is very confusing, ASO (App Store Optimisation) the equivalent for mobile apps is basically dark arts! No one has really cracked the...
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